Senior Product Marketing Manager, Trading at Coinbase – Remote - USA
Employer: Coinbase | Location: Remote - USA | Category: International & Visa Sponsorship
Job Description
Ready to do the most impactful work of your career? At Coinbase, the mission is to increase economic freedom. This role is for individuals ready to be pushed past perceived limits, building the future of finance alongside driven professionals. Coinbase operates as a remote-first, but not remote-only company, with quarterly in-person working sessions called “surges.”
As a Senior Product Marketing Manager on the Product Marketing team within the Consumer & Business group, you will own the go-to-market strategy for trading products in the Coinbase retail app. This team defines the narrative that Coinbase is the best place to trade across asset classes, from spot to perpetual futures and options. You will serve as the connective tissue between the trading product team and marketing, driving trading volume growth through product launches, sharp positioning, and creative growth programs that translate awareness into action.
Key responsibilities include owning the end-to-end trading PMM strategy, translating complex product suites into customer-first positioning, leading go-to-market for new trading instrument launches (including audience strategy, value proposition, channel planning, and creative briefing), and driving trading volume growth across the full funnel. You will also conceive and execute novel engagement programs (trading competitions, incentives, event-driven campaigns), build deep customer understanding across trader segments, define success metrics tied to trading volume and instrument adoption, monitor performance, run experiments, and deliver clear recommendations to leadership.
The annual base salary range for this role is $170,765-$200,900 USD (excluding equity and bonus). Total compensation may also include equity and bonus eligibility, as well as benefits such as medical, dental, vision, and 401(k).
As a Senior Product Marketing Manager on the Product Marketing team within the Consumer & Business group, you will own the go-to-market strategy for trading products in the Coinbase retail app. This team defines the narrative that Coinbase is the best place to trade across asset classes, from spot to perpetual futures and options. You will serve as the connective tissue between the trading product team and marketing, driving trading volume growth through product launches, sharp positioning, and creative growth programs that translate awareness into action.
Key responsibilities include owning the end-to-end trading PMM strategy, translating complex product suites into customer-first positioning, leading go-to-market for new trading instrument launches (including audience strategy, value proposition, channel planning, and creative briefing), and driving trading volume growth across the full funnel. You will also conceive and execute novel engagement programs (trading competitions, incentives, event-driven campaigns), build deep customer understanding across trader segments, define success metrics tied to trading volume and instrument adoption, monitor performance, run experiments, and deliver clear recommendations to leadership.
The annual base salary range for this role is $170,765-$200,900 USD (excluding equity and bonus). Total compensation may also include equity and bonus eligibility, as well as benefits such as medical, dental, vision, and 401(k).
Requirements & Qualifications
- 8+ years of product marketing, growth marketing, or product management experience in a consumer-facing app with a demonstrated track record of driving measurable trading or financial product adoption.
- Hands-on experience marketing trading, investing, or derivatives products at companies such as Robinhood, SoFi, Tastytrade, Schwab, Kraken, Binance, or similar, with deep familiarity with active trader behavior and motivations.
- Proven ability to own both product launches and growth strategy end-to-end, from positioning and messaging through channel execution and performance measurement.
- Advanced quantitative and analytical skills with demonstrated experience defining success metrics, running experiments, and using data to inform campaign and product decisions.
- Experience running large-scale growth programs, engagement campaigns, or win-back initiatives that drove measurable volume or retention outcomes.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
- Hands-on experience marketing trading, investing, or derivatives products at companies such as Robinhood, SoFi, Tastytrade, Schwab, Kraken, Binance, or similar, with deep familiarity with active trader behavior and motivations.
- Proven ability to own both product launches and growth strategy end-to-end, from positioning and messaging through channel execution and performance measurement.
- Advanced quantitative and analytical skills with demonstrated experience defining success metrics, running experiments, and using data to inform campaign and product decisions.
- Experience running large-scale growth programs, engagement campaigns, or win-back initiatives that drove measurable volume or retention outcomes.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
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